Memories that seemed long buried. Wearing a specific perfume can remind you of an event or person, allowing you to relive the memories and feel the same passion.

It is the individuality that makes a person unique. Scent is a powerful tool deeply rooted in our emotions, memories and behavior. Your new perfume. Your new power.

Psychology of perfume. Smell is a powerful sense closely linked to emotional memory. It can evoke memories, affect mood, give self-confidence and security